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Model Erin Heatherton shows off her taut tum and toned legs in stunning campaign shots

2015.03.17

She is known for her lithe physique.

So it comes as no surprise that Erin Heatherton was picked to be the face of swimwear label LASCANA for 2015.

The 25-year-old model showcased her enviable bikini body in a stunning set of images released by the brand to promote their ‘Cool Man Contest’.

Blonde beauty Erin Heatherton was picked to be the face of swimwear label LASCANA for 2015

The Illinois-bred beauty, who is well-known for her work with lingerie giant Victoria's Secret, looks every inch the beach babe as she models a selection of flattering swimwear.

Her blonde locks were styled into beachy waves and her natural beauty was left to shine through as she simply wore black mascara and a light sprinkling of bronzer.

Erin is backing Lascana’s competition to find a ‘cool man’ to star in the next Lascana commercial, with the prize also including a Yamaha XV950R motorbike.

The 25-year-old model showcased her enviable bikini body in a stunning set of images released by the brand to promote their ‘Cool Man Contest’

The Illinois-bred beauty looks every inch the beach babe as she models a selection of flattering swimwear

Erin is well-known for her work with lingerie giant Victoria's Secret

Her blonde locks were styled into beachy waves and her natural beauty was left to shine through as she simply wore black mascara and a light sprinkling of bronzer

The public can vote for their favourites to make the Top 100 before the contestants are narrowed down to 10 finalists who will have to impress the all-female jury at Lascana's ‘Girls' Night Out Party’ in Hamburg in June.

Erin - who has posed for the likes of Diane von Furstenberg - first jumped into modelling at the age of 17, and insists she's learned to find self-confidence outside of her breath-taking appearance.

'I’m not perfect. I never identified with the way I look; I was just born this way. I don’t feel rejection if I’m not the right person for a job, because that’s not where I find my self-worth. I’m a beautiful person, and that’s not because of my modelling career,' Erin told Ocean Drive.

Erin - who has posed for the likes of Diane von Furstenberg - first jumped into modelling at the age of 17, and insists she's learned to find self-confidence outside of her breath-taking appearance

In a recent interview with People, the model revealed how she maintains her amazing figure.

The blonde beauty admitted: ‘My body is very athletic, so the exercises that really help my body are things that are lengthening.

‘I’ve been doing Ballet Beautiful since 2013, and I’m still in the falling-in-love stage. It re-taught me how to stand, and a different way to hold my weight, so it helps me move as a model as well.’

Erin also does yoga, Pilates and cardio on the treadmill, but also makes sure to take time off to rest

Erin revealed, 'I always eat healthy because you don’t want to dig yourself in a hole'

Erin will be making her Sports Illustrated debut in the 2015 Swimsuit Issue

She added that she also does yoga, Pilates and cardio on the treadmill, but also makes sure to take time off to rest.

Erin advised: ‘Your ligaments can only heal through rest, and you have to rest if you want to see the results of all your hard work’.

She continued: 'I always eat healthy because you don’t want to dig yourself in a hole. The best diet is to focus on what you should be eating, and knowing how the foods you’re eating are helping you be healthier and look more beautiful. 

Recently, Erin has paraded her fit physique for beach brands Roxy and Lilly Pulitzer

The model's romantic life is going swimmingly along as well - she's currently dating Australian musician Felix Bloxsom (who goes by the stage name Plastic Plates)

‘What you put in your body is what makes you glow and look healthy and gorgeous.’ 

Recently, Erin has paraded her fit physique for beach brands Roxy and Lilly Pulitzer.

The model's romantic life is going swimmingly along as well - she's currently dating Australian musician Felix Bloxsom (who goes by the stage name Plastic Plates).

Previously Erin was linked to NFL player Jordan Cameron and then Leonardo DiCaprio.

The model was seen in a zebra print two-piece which she teamed with a black hat

Read more details about swimwear here: http://www.lalalilo.com/swimwear-c-171

 
 

 


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